The purpose of the study is to examine the stimulating and supporting role of the kind of process innovation -knowledge-oriented innovation- on firm performance of a telecommunications company operating in Turkey. The study was carried out first and largest integrated, leading provider of telecommunication services company, Turk Telekom Group-Antalya Regional Office in Turkey. The data was obtained through in depth interviews with the top-level managers of the company all who have active roles in the strategic management processes. The findings showed that knowledge oriented innovation plays stimulating crucial role on firm’s performance by effectively distributing firm’s tangible and intangible assets. Besides, the findings indicated that knowledge-oriented innovation supports creation of different kind of innovation solutions such as marketing and thus influenced firm performance positively.